How to get STARTED if you have
NO list, NO Website, NO Audience and NO Offer
A 5-Part Letter Series to You… (Letter 4)
How to get STARTED if you have
Hi there!
Letter 4th is here and I’m absolutely thrilled to share some more action points with you!
But first if you missed previous letters, please read them first before you proceed for better context.
Now let’s get right into steps 3 and 4… (remember I’m sharing 7 steps in all).
STEP 3: ESTABLISH AUTHORITY AND CONTINUALLY BUILD AN AUDIENCE OF PEOPLE WHO KNOW, LIKE AND TRUST YOU
HOW: Prove your expertise by offering something of immense value that your target audience want. And do this for FREE!
- That’s right! FREE OF CHARGE!
I know… getting paid seems better, but let me tell you why starting off with a free valuable offer is important:
- To demonstrate your expertise or ability to help your target marker (remember, they don’t know you, and telling them you’re good at what you do isn’t enough).
- To get your ideal target market to indicate interest by opting for your freebie (it’s far easier this way – having your core target market draw closer to you by themselves).
- To get them to know, like and trust you (most people don’t buy from people they do not know, like or trust).
So, technically, if you’re just starting out, you’re probably going to have a tough time selling your offer/idea to strangers if you cannot first show them, or prove to them that you can actually help them.
And this free offer can be anything…
- Free consultation
- Free guide
- Free sample
- Free trial
- Free video
- Free checklist
- Free eBook (Remember my story about the free eBook I launched?)
- Free template
- Etc.
NOTE: The big companies do this too – Free Test drives, Free 14 days trial, Free bank account, etc. It’s all about demonstrating value and getting the target market ‘in the door’.
So, let’s pick up from where we stopped with our action points (pls refer to the previous letters of this series for action points 1 to 9 which talk about your profitable idea and building an audience on social media).
10). Come up with a free valuable offer (also called a lead magnet, freebie, or freemium) that your target audience will willingly opt in for in exchange for their emails.
11). Set up a landing/opt-in page that can collect their emails and deliver the promised free offer in an automated fashion (a good autoresponder will help you achieve this seamlessly; I use Flodesk and you can signup with my link to pay $19 instead of $38).
12). Market that free offer extensively and continually build that list of interested audience (i.e. prospects).
STEP 4: SHOW UP CONSISTENTLY, CONNECT WITH THEM, AND AIM TO UNDERSTAND THEIR CHALLENGES AND BURNING DESIRES
HOW: Nurture your audience list by offering them more value as they gradually translate to buyers.
Here’s what you need to do…
13). Constantly communicate and connect with them deeply by sending valuable emails; offering helpful advice and information, sharing your story; being vulnerable sometimes so they know you’re human too; asking them questions or conducting surveys to understand their desires; offering extra help in exchange for a fee, etc.
As you do these, while some will readily request further help from you, others may need your expertise in coming up with the right solution products that can help them.
And this leads us to the next steps… which I complete in letter 5.
See you there!
Amba.
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P.S: Have you found these letters valuable? Please feel free to mail me at info@idarenotdread.com if you have any questions, or just want to reach out to me. I would love to hear from you 🙂
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