High Level Strategies for Coaches

About us

About us

Since 2016, we have empowered over 5,000 Entrepreneurs in Nigeria with online marketing skills for business growth. Our business communities online comprise of female entrepreneurs aiming to increase visibility, scale and generate additional income for their businesses. Our work includes:

Training & Coaching

We provide trainings and coaching to small businesses to increase their visibility online. We also help them monetise their knowledge/skills and generate additional income using digital tools and platforms.

Building Collaboration Communities

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We foster collaborations by building business communities and equiping entrepreneurs with marketable skills to scale and compete favourably in the Nigerian market.

Digital Strategy

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Our digital resources are available to startups and small businesses from any part of the world. They are self-paced and suited for product and service businesses.

Meet Amba


Amba Eyang-Ajakaiye is the Lead Digital Strategist at iDare.NotDread. She empowers small businesses to scale online, and generate additional income using digital tools and platforms.


“Amba, you are just too much. I cannot stop talking about our discussion with my friends. Those that are not in the food business are jealous. I told them to wait for their turn”

– Maryam (iDare.NotDread Food Business Community)

“Amba is so simple with terms and ready to help you learn”

Della (iDare.NotDread eBook Community)

I joined the eBook community in May 2019 and started my book, completed it and launched same month. That book is one of my greatest accomplishment for 2019 and this community made it possible.

Sheyifunmi (iDare.NotDread eBook Community)