My last post introduced 2 types of clients that exist – Client A and B?  

(Click here to read it for better context…

In this post, I’ll break down the type of content you should be creating for Client A (the empowered client). 

Let’s recall how we described her: 

– Solution driven

– Knows what she wants

– Is ready to do what it takes to get what she wants

– Comes in ready

– Takes responsibility

– Brings in the right energy

– Understands that everything requires a process and is ready to bring her very best to the process. 


Now the mistake you may be making with your content is addressing Client A in a way that’s the exact opposite of how she should be addressed. 

You talk to her like:

  • She is problem-driven
  • She doesn’t know what she wants
  • She isn’t ready 
  • She shies away from responsibilities
  • She carries the wrong energy
  • She doesn’t understand process and isn’t ready to invest her best

Now you may be wondering how right? 

It’s in your language – the things you say to her, and the way your content makes her feel… 

Let me explain from a personal point of view… 

You see, before now, I always thought I had to sell from the perspective of my clients’ pain… 

I thought if I dwelled on their problem enough, they would realize the need to have that problem solved. 

This is what I was taught in my early days of marketing. 

But you see, this style of marketing doesn’t apply to everyone, especially the empowered client. 

She is ready and eager to take action.

Talking to her about her problem is a communication mismatch! 

She has gone past her problem.

She is solution aware and ready! 

This means you have to use empowering language to communicate with her not disempowering language.  

So instead of using words/qualifiers like, “Are you stuck?” 

You should use words like “Are you ready?” 

Instead of selling her on her pain and distress… 

You should sell her on her desires (what she wants)… 

Instead of using words that make her feel like a victim… 

You should use words that make her feel like a victor who is anxious to win.  

Your content shouldn’t set to disempower, but uplift and empower her! 

That’s how you speak to Client A. 

And you know the best part? 

Clients like these are ready and willing to pay you whatever you charge, because just as they’re empowered with their minds, more often than not they’re empowered to commit. 

They’re not going back; they love this state of empowerment and are ready to do whatever it takes to be more empowered. 

Do you see how this works? 

Do you see how using empowering content can further attract empowered clients to your business and repel disempowered clients?

I want you to look back at your communication methods… 

Are you using empowering language to address your audience? 

Or are you constantly speaking to their problems and pain instead of their desires, dreams and aspirations? 

From now on can you be more conscious of the content you put out so you can attract more empowered clients and sell more easily? 

I hope this post was worth the read for you. 

Feel free to comment below or reach out to me via email at info@idarenotdread. 

And if you want to follow me on Instagram where I share empowered content, including deep insights to help your coaching, expert or service business, you can do so here — 

You know I’m rooting for you!

Amba 🙂


P.S: I just announced my 12 weeks high performance program called MAXIMIZE. And I’m talking about it everyday on my IG posts, reels and stories. Find me on Instagram, binge on my recent posts and reels and if you know MAXIMIZE is for you, do not hesitate to DM me 🙂